Why Communication Fails - and How to Fix It

Communication is one of the most critical aspects of life. It shapes our relationships, drives performance, and defines culture—in our homes, workplaces, and communities. Yet, despite its importance, so many people still struggle with it.

We often think we’re communicating because we’ve said something out loud. But real communication isn’t just talking. It’s a two-way street.

For communication to truly work, it requires a cycle:
Speak → Listen → Understand → Act.

The “act” might be responding, or it might be doing—like a child cleaning their room after being asked, or a team member executing on clear instructions.

Too often, communication is treated as a one-way street.

One of my favorite lines comes from the movie Cool Hand Luke:

“What we have here, is a failure to communicate!”

It’s a quote that pops into my head frequently—especially during those frustrating parenting moments when kids seem to ignore what’s being said, or during coaching sessions where team leads express confusion over unmet expectations.

This breakdown isn't limited to the home.
Many marriages fail because spouses stop actually communicating.
Many teams fall apart because leaders don’t communicate clearly, consistently, or with empathy.

A business might survive for a while on minimal communication, but eventually, the cracks begin to show—employee turnover rises, morale drops, and the culture becomes toxic. In the long run, communication failures erode trust and effectiveness.

So here’s the real question:

• How do you communicate?

• How do you communicate with your family?

• With your employees?

• With your team?

If you’re not seeing the results you want, start by evaluating the quality of your communication—not just the quantity.

Remember, communication is not what is said—
It’s what is heard, understood, and acted upon